Many real estate companies make the same mistake of using their own name as their domain when they first start out. Avoid making this mistake - you will end up paying tens of thousands of dollars for Adwords and Seo services. When it comes to being indexed in the search engines, the domain name is one of the most important factors in how your website ranks in SERP. People search: WHAT -> WHERE. For the Martha's Vineyard the most expensive RE PPC keywords are "martha's vineyard real estate", "marthas vineyard real estate", "real estate martha's vineyard", etc. Of course website content plays a huge part in ranking, but you might as well give yourself every advantage possible when it comes to search engine rankings. You should still have your company's name as a domain, but don't use that as your primary website. You can always redirect that domain to your primary SEO optimized domain.
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